Hard Rock International
In collaboration with Grey Group - Ohio
01
This is a story of diversity, inclusivity, and connection. A harmonization of color, music, scent, and feeling. A composition where all is one. The silhouette that holds the antidote to bring you back to a memory or create new, meaningful ones.
A kaleidoscope of legends and icons, artistry and sustainability, passion, and culture. Shifting and changing at the turn of a hand, with the same story echoing true: embrace everyone. Hard Rock fragrance sets the stage where music pulses through all things and leaves a lasting impression on your skin and the planet. It is time in a bottle. Where emotions flow freely to the tunes played in the name of humanity, bringing to life the sensations within.
Team Project- Role: Strategist & Designer
Category: Branding Solutions
Software: Adobe Illustrator | Procreate
Specimen Deck
03
This specimen deck follows the theme of Indian typography with a fusion of Indian and Arabic culture. The typeface used is Myriad Devanagari typeface that portrays the subject well. Being an Indian who grew up in UAE, here I write a story of how embracing different cultures has shaped me as a person.
The storyline of the deck follows the history of the typeface, to the anatomy of the typeface, to contrasts between typefaces like Adobe Devanagari, Annapurna, Kruti Devanagari, and Mangal Typeface. Finally ending the deck with a few lines that describe my journey so far as well as testing legibility on prints versus digital.
Role: Graphic Designer
Category: Art Direction
Software: Adobe Illustrator | Adobe Photoshop
Nine-Nine Brewery
04
Create a beer brand that is based on a series. Develop the brand identity and storyline through design and typography. Design typeface for the project that will be a highlight over the whole campaign. The 6 - pack beer bottles and the box design plays with the outlines of the show.
Role: Graphic Designer
Category: Art Direction
Software: Adobe Illustrator | Adobe Photoshop
Oreo
#notjustblackandwhite
05
Select a brand and tell its story of diversity through a special campaign.
I had to weave their stand on diversity in to their everyday brand products.
The campaign will show literally and figuratively that it's not just black and white and no matter how you look at it, we are all just human. Just like Oreos, no matter how you twist it, whether it's a mini, vanilla, red velvet, or a thin, it is still and will always be an Oreo.
Role: Copywriter
Category: Copywriting
Software: Adobe Photoshop | Adobe Aftereffects | Adobe Premiere Pro
Davidoff Run Wild
Fragrance that remembers you
06
Deliver a creative solution to the brand problem after analyzing their communication strategies. I took a deep dive into the Mosaic customer classification to find a suitable target group for the selected brand.
For this copywriting project, I had to build a campaign that would reflect customer insights and create an observational or a metaphorical headline for the same.
Role: Copywriter
Category: Copywriting
Software: Adobe Illustrator | Adobe Photoshop
Whole Foods- Amazon Delivery
07
Create a data-driven copy for any brand that can benefit from researched user-data.
The campaign needs to be spread out as an out-of-home advertisement. While creating a twitter presence using the campaign that conveys the same tone and language of the billboard ads.
The purpose of the campaign was to change the behavior attitude associated with online grocery shopping. Targeted the stigma of online grocery shopping and showed another side of the coin; convenient at-home grocery shopping.
Role: Copywriter
Category: Copywriting
Software: Adobe Illustrator | Adobe Photoshop
Bridge - Be There
08
A project made for the Global Wellness Summit 2020. The project involved various segments of brand development like primary and secondary research, user interface testing, user case scenario, detailed user persona, logo design, product design, app design, and a short video to promote the brand.
Through survey, personal interviews, and secondary research we acknowledged a pain point that states, the difficulties for people (Millennial's and Gen X) to be involved in the mental and physical well being routines of their aging family members who don’t live with them.
Team Project- Role: Researcher | UX Designer | Video Editor
Category: Product innovation
Software: Adobe Aftereffects | Adobe Premiere Pro | Invision
Transform Home
09
Transform Home is a brick and mortar furniture retailer which has built a brand recognition since the past 10 years. Lagging behind from the competitive digital world, Transform Home takes a step into the virtual market of India and we supported them by building a brand personality. Picking it up from being a road-side brand, we gave the company an elegant, posh, and a premium personality.
The story of the logo animation was to show an evolving home from a square, symbolizing the transformation of an empty house to a HOME.
Role: Logo Designer | Animator
Category: Motion Graphics
Software: Adobe Illustrator | Adobe Aftereffects | Adobe Premiere Pro
10
Photography
Everyone is fascinated to capture their special moments into a picture and cherish it forever. That's how I began walking down the road of photography. I learned how to capture the beauty that surrounds me, in the moment that it fascinates me. I can now use a story, an angle, and a perspective personal to me as a catalyst to building something bigger.
© 2020 Maitri Kamdar. All Rights Reserved