SPECIMEN DECK
MYRIAD DEVANAGARI TYPOGRAPHY AND THE STORY OF MY LIFE
Being born in India and raised in the United Arab Emirates, I've always struggled to identify my culture, roots, and origin. Rather than picking one over the other, I decided to embrace both. You can't know me unless you know my story. This typography, like me, is just a design until you understand the language.
MOODBOARDS
Advertising at an early age:
The deck would show the journey of the advertising industry from the early ’70s, ’80s, and ’90s and the futuristic 21st century. Using the everlasting typeface, Helvetica in the designs. The suits would be divided to show the layout of the copy and the artwork used in the ’70s and ’80s. The stereotypes considered for advertising the products and how technology came into play with advertising in the 21st century.
Myriad Devanagari (Indian Typography) + Arabic Design:
This deck will show a story of how embracing different cultures has shaped me as a person. The deck will also flaunt the Indian typeface named “Myriad Devanagari”, talking about its makers and showing its beautiful anatomy.
History of Balkan and its story with typeface:
The Balkan history talks about how Balkan typography was used to solve linguistic wars during the split-up of Yugoslavia. Balkan is a bi-script typeface system consisting of Latin and Cyrillic scripts. In a graphic way, the Balkan Sans project demonstrates the linguistic reality of the former Yugoslav states: that although there are regional differences in usage, these are languages that are so closely entwined that the primary difference between them has always been the script in which they are written. The role typography plays is subtle, but important thanks to its penetration within the culture.
